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Creating The Right ‘Social Value Perception’ For Your Customers

  • Beejal
    Monday, March 16th, 2015

What is your target market, prospects and customers thinking when they come across your digital assets? (website, social media, advertising, etc)?

I was researching the concept of social media perception when I came across this article on ‘Value Perception’, by Evan Carmicheal:

Value Perception (VP) is the opinion your potential and current customers have of your product or service. This perception determines the value it adds to them in line with the problems it needs to solve or aspirations they want it to fulfill. Also evaluated is your offering’s relevance and importance, over and above that of your competitors. So why is the customers Value Perception so important? Because, how your customers perceive your value determines your value…

After reading this, I coined the phrase ‘Social Value Perception’ (SVP). Regardless of what you think about yourself, your product or service, what really matter is the ‘Perception’ you create through your social media.  NOW, truth be told, perception can be manipulated, there are many people I know who people think are Social Media ‘experts’ or ‘guru’s, but the reality is, they know very little about Social Media or digital marketing, but the perception that have created, makes it look like they are experts. Then there are those who are geniuses in their field, but their social media and digital marketing restricts their reach and growth. They are not creating sufficient Social Value Perception through their social media efforts.

Social Value Perception is important for your:

  1. target market  (those who have yet to know about you)
  2. prospects (those who have already connected with you, but not yet a customer)
  3. customers (those who have already bought from you – loyalty and referral)

Social media is a key part of marketing these days, even if you’re relying heavily on paid advertising, marketers who have a better social media presence, find even their paid advertising ROI increases.

 

Beejal Parmar

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To read the full article by Evan Carmicheal, please click here

 


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